BRANDING SERVICES
Industry: Fashion and Textile
Client: Delfina & Germán
OVERVIEW: Amira, with deep roots in the province of Chimborazo, Ecuador, stands out as a brand dedicated to the marketing of cultural clothing. Over several years, Delfina and Germán have carved their path in the "La Condamine" market, sharing the richness of traditional attire. Their vision transcends the present, aspiring to create a strong and lasting brand that honors and rescues the culture.
CHALLENGE: In a context saturated with various competing brands, Amira's challenge was to build more than just a brand; it was about weaving a bridge between Ecuador's rich cultural tradition and modernity. Rescuing the essence and value of traditional garments became the main mission.
SOLUTION: Today, Amira is not just a brand but a statement. We adopted a bold and disruptive strategy, visually distancing ourselves from local competition. We have forged a strong, clean, and modern identity that pays homage to the cultural richness of our clothing. Supported by our motto "Building a cultural legacy," we aim to highlight, educate, and instill value in the new generations about the rich cultural tradition and its attire. At Amira, we are not just building clothes; we are building a legacy.
